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McDonald’s is re-launching its cult-favourite McRib, it said Monday, bringing back a sandwich that has been absent from most US outlets for nearly a decade.
Mike Andres, the company’s US president, said the McRib will return to store menus on Monday and will be available for a limited time.
The sandwich is a pork patty served on a bun with an accompanying beef topping – mac and cheese or barbecue sauce. McDonald’s has been selling the McRib in some form since 1978.
“Whether it’s a trip down memory lane or a dream come true, the McRib creates unique and shared moments with our customers every time we offer it,” Andres said in a statement.
The company said in January that it was investigating the possible revival of the McRib and gauging customer reaction.
In years past, consumers clamoured to buy the sandwich, but the days of the McRib being as popular as its bacon sundaes and Big Macs may be in the past. A series of missteps that included a US sales drop in 2015 and the exit of fresh beef from its Quarter Pounders in 2015, helped the company report a decline in US same-store sales last year. It returned to growth in 2016 and has continued to post solid numbers this year.
McDonald’s is offering up the McRib on its own website and will sell it at some roughly 200 restaurants in Tennessee, Georgia, Kentucky, North Carolina, South Carolina, and Virginia.
It isn’t known how many items McDonald’s will offer per week in these stores. The fast-food chain has also not offered any detail on how it will roll out the McRib to the rest of the country.
For most McDonald’s customers, the popular sandwich has been a rare treat. In some of its most traditional locations in the US, it still sells out quickly.